aegyo

Aegyo is a Korean word for deliberately cute behavior: a baby voice, pouting, wide eyes, little hand gestures and playful whining. In K-pop, idols are often asked to “do aegyo” for fans, and it is a staple of variety shows and fan meetings.

What does aegyo mean?

Aegyo (애교) describes acting adorable on purpose to charm someone. It is not just a K-pop thing; in Korea, people use aegyo with partners, friends and family, especially when asking for a favor or smoothing over an argument. In fandom, though, it usually refers to idols putting on an extra-cute performance, whether they enjoy it or are visibly embarrassed.

What aegyo looks like

• Speaking in a high, childlike voice or adding cute sounds to words.
• Pouting, puffing cheeks or blinking quickly.
• Finger hearts, peace signs framed around the face, little fists under the chin.
• Playful whining, often to get something from someone.

How to use it

• “The MC made him do aegyo and he turned bright red.”
• “Her aegyo is so natural, she doesn’t even try.”
• “He’s the group’s aegyo king.”
• “Stop using aegyo to get out of doing the dishes.”

Love it or cringe

Fans are split. Some adore aegyo moments; others find them awkward, especially when idols are clearly pressured into them. Plenty of idols openly say they hate doing it, which has become its own running joke.

Related terms

• bias: your favorite member
• fan service: things idols do to please fans
• kawaii: the Japanese word for cute
• skinship: physical affection between members
• selca: an idol’s selfie

See more terms like this in our K-pop slang dictionary.