soft launch

//sɒft lɔːntʃ// Easy • Origin: Marketing term adapted by dating culture, 2020s.

Subtle reveal of a relationship/product before full announcement.

He soft-launched her on IG stories.

hard launch

Common in Instagram stories.

My aunt was the angel investor for our bake sale.

Casual OOTD with sneakers and blazer.

She swears by a 20-minute coffee nap.

She prefers manhwa to manga lately.

Stop being a backseat gamer and let me play.

He’s benching her until he decides.