hard launch

//hɑːd lɔːntʃ// Easy • Origin: Marketing to dating crossover, 2020s.

Clear, official reveal of relationship or product.

They hard-launched at the gala.

soft launch

Often with photos/videos.

She went full gyaru for the party.

Her look today is pure hyper glow.

That last-second goal was clutch.

He’s such a try-hard in ranked matches.

They’re not big on skinship in public.

Tu idea es muy guay.