ask (as noun)

/ASK/ medium • Origin: Business/marketing slang; 1990s.

A request or demand, especially one that might be big or challenging.

Securing funding is a big ask.

request,demand,big ask

Common in business and nonprofit language.

That jacket has an acid vibe.

Quitting without notice was a clown move.

Proper cold today, innit.

Taking a spa day was a much-needed reset.

I’m doing a vibe cleanse this week.

The summer festival was all vibes.