ambush marketing

/AM-bush mar-kit-ing/ medium • Origin: Marketing slang; 1990s.

Promotional tactic where a brand hijacks attention from an event without paying sponsorship.

Their ambush marketing at the World Cup was clever.

stealth marketing,guerilla marketing

Key concept in advertising and sports.

It was pure luck finding that seat.

End of the month sapa is real.

Link is my main in Smash.

His rant was pure rage.

Gamers can buy early access on Steam.

That missed shot was a big L.