kawaii

//kəˈwaɪ.i// Easy • Origin: Japanese pop culture, 1980s–

Japanese term meaning ‘cute’ embraced as a global fashion and pop-culture aesthetic.

She decorated her desk in pure kawaii style.

cute; adorable

Key concept in Japanese pop culture and Harajuku fashion.

We argued earlier—are we good?

That last-second goal was clutch.

Text me your addy for the invite.

She’s the main feed queen of Instagram.

The director’s nod means the project can proceed.

This beat slaps.