GRWM

/gee-are-double-you-em/ medium • Origin: YouTube/TikTok beauty; 2010s.

‘Get Ready With Me’—video format showing prep routine (makeup, outfit, etc.).

New GRWM for a wedding guest look.

tutorial,routine video

Top-performing beauty/lifestyle format.

I’m doing a vibe cleanse this week.

That post was such an authenticity flex.

I feel cancel fatigue after reading all the Twitter drama.

You got pwned at the last checkpoint.

Bringing a fog machine to a birthday? That's extra.

She’s always trend hopping on TikTok.