de-influencing

//diː ˈɪnfluənsɪŋ// Easy • Origin: TikTok consumer trend, 2020s.

Encouraging people not to buy trendy or overhyped products.

She’s de-influencing that expensive face cream.

anti-haul; mindful shopping

A backlash against influencer-driven consumerism.

I’m amped for the concert tonight.

The boss fight gets aggro quickly.

The brand hired a top influencer for their launch.

Let me aks you a question.

He had a bit of a glow-down after college.

The new product launch and ad campaign were a one-two punch.